Hi friend,

Yesterday we found out Beautycounter will be gone for quite some time - until fall of 2024 at least. This was devastating news for me, and I know many of you who use and love these products feel disappointed as well.

Yesterday Gregg, our founder, shared that she has purchased the company back from the investment firm who bought it two years ago and Gregg is rebuilding Beautycounter from the ground up. Although I'm hopeful the new version will launch later this year, I'm not sure if the company will be the same. We've been told it will be driven by mission just like it always has been, and that is reassuring. However, we aren't sure if this new iteration of Beautycounter will include consultants like me. There are so many unknowns.

While I don't have a crystal ball, so I can't say for certain what the future holds, I have every intention of staying with Beautycounter if and when it resumes.

I feel like a rug was pulled out from under me. I had NO IDEA this was coming or that the company was in trouble at all. In fact the week before they paused operations, they had just shared a BOGO perfume promo with us, and I had an email drafted ready to hit send the next day. We were gearing up for a possible friends and family sale in May when the website came back.

I am sad on so many levels. I fell in love with Beautycounter's products in 2019 shortly after Birch was born, and the company has become a huge part of my identity and online business. Since the beginning, I've been genuinely excited to link arms with a B Corporation that was advocating for change in the beauty industry at large. I was proud of the huge steps Beautycounter took to improve legislation in the highly unregulated beauty industry. Financially this will hurt, but what hurts the most is thinking about all the products I have upstairs that will eventually run out. I really, really hope Gregg can bring them back to life (especially the perfume scents that I now can't live without.)

What's next?​
​

-If you need to purchase some Beautycounter products, you'll be able to grab some (they don't have the full assortment) at Ulta. (Tip: Right now Ulta is offering 15% cash back via Rakuten.)

-If you are looking for new brands, I'll be doing some homework on my end and looking into alternative skincare and makeup brands that also meet high safety AND performance standards. BC has been my "easy button" skincare and makeup, but I will be looking for alternatives. If I find things worth sharing, you'll be the first to know.

- Colleen Rothschild is a brand that I have tried and loved in the last year. They have some products that complement Beautycounter (a lip conditioner, face oils) that I've tried and they are great. I might give the serums a try soon. The safety standards are quite what BC is, but it's considered a clean brand.

-If you were waiting on a return, the best thing to do at this point is to file a dispute with your credit card company. The old company, Counter Brands, has been sold and returns are no longer being processed.

-Product credit and Band of Beauty: Originally Gregg said these would be reinstated when they had hoped the site would be up again on May 1, but now they are saying everything is being restructured, so I'm not sure how much account data will carry over. Unfortunately I would assume these are gone.
​
​I feel so thankful for YOU amidst all of this. Thank you for the trust you've put in me to share recommendations and information with you. Thank you for supporting my business with your purchases and your loyalty.

xx,

Kath